💼 Agency Pricing Calculator
Calculate profitable project prices accounting for labor and overhead.
About Agency Pricing Calculator
Agency pricing calculator for service-based businesses.
Features
- Labor/overhead
- Margin calculation
- Project pricing
Frequently Asked Questions
How should agencies price their services?
Common pricing models: hourly rate (based on costs + margin), project-based (fixed price per deliverable), retainer (monthly recurring), and value-based (priced on client value).
What overhead costs do agencies have?
Agency overhead includes salaries, office rent, software/tools subscriptions, utilities, marketing, insurance, taxes, professional development, and employee benefits - typically 30-50% of revenue.
How to calculate profitable agency rates?
Calculate total costs (salary + overhead), add desired profit margin (20-40%), divide by billable hours to get hourly rate. Project pricing = estimated hours × hourly rate.